How to make environmental claims - without greenwashing

  • Author: Watchdog Compliance
  • Level: Beginner
  • Study time: 10-15 minutes
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Course overview

This is online guide on how to make environmental claims - without greenwashing.

It outlines the 3 basic steps a business needs to take to ensure that any environmental claims that it makes are accurate, verifiable, relevant and not misleading. 

It provides practical guidance for marketing, e-commerce, ethical sourcing and executive teams.
LessonS

What's included?

This online guide includes sections on:

  • Making environmental claims - what are environmental claims and why do businesses make these?


  • What is greenwashing? - and what are the penalties and consequences if this occurs.


  • 3 basic steps you need to take to avoid greenwashing - this section sets out what a business needs to do before it makes environmental claims.


Important note:  The information contained in this guide is of a general and simplified nature, and is intended only to provide compliance support for individuals and businesses. It is not legal advice.

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Watchdog Compliance specialises in assisting businesses to comply with their legal obligations in Australia and New Zealand, in the areas of Competition and Consumer law, Modern Slavery, Privacy & Spam.

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