Aug 25 / Watchdog Compliance

Dell hit with $10 M penalty for Misleading Pricing

Dell has been fined $10 million for falsely advertising discount prices on computer monitors that were bundled with other products. Rather than making savings, the ACCC found that customers were in fact paying more than if they'd bought the computer monitors separately.
The Australian Competition and Consumer Commission (ACCC) said:

“This outcome sends a strong message to businesses that making false representations about prices or inflating discounts is a serious breach of consumer law and will attract substantial penalties”.

You can read more about the ACCC action here