Advertising and Selling (2024)
Learn the rules that regulate marketing claims and sales practices in Australia and New Zealand! We will take you through the legal landscape, and teach you how to navigate with confidence, ensure compliance, and sidestep common pitfalls. We will look at key principles, explore real-world examples, and delve into the latest cases.
We will also look at:
Learning from real-world examples is key to understanding compliance. We therefore encourage you to explore some real case studies, download our marketing and pricing guide, and to access more resources at the end of the module. Also, don’t forget to complete the quiz to reinforce your learning!
We will also look at:
- the laws in both countries and the consequences of breaches;
- misleading conduct and creating the correct 'overall impression';
- making product and pricing claims;
- influencer collaborations;
- using reviews and testimonials;
- delivery time representations; and
- telemarketing/cold calling.
Learning from real-world examples is key to understanding compliance. We therefore encourage you to explore some real case studies, download our marketing and pricing guide, and to access more resources at the end of the module. Also, don’t forget to complete the quiz to reinforce your learning!
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