Competition Law

Consumer law and competition law essentials

A plain-English guide for teams to distinguish consumer and competition issues, preserve facts and escalate early.

Published August 2026 · Australia and New Zealand · General information

Consumer law and competition law essentials practical compliance guide

Consumer law and competition law ask different questions.

Consumer law focuses on how businesses deal with consumers and small businesses, including representations, guarantees, unfair contract terms, pricing, sales practices and product safety. Competition law protects the competitive process and can apply to arrangements or conduct involving competitors, suppliers, customers and markets.

Recognise common consumer-law signals.

  • A headline or overall impression that evidence does not support.
  • Refund, warranty or cancellation scripts that understate legal rights.
  • Unfair terms in standard-form consumer or small-business contracts.
  • Savings, scarcity, urgency or performance claims without adequate substantiation.
  • Unsafe products, missing mandatory information or delayed incident escalation.

Escalate competition-sensitive arrangements before agreement.

  • Discussions with competitors about price, customers, territories, supply or bids.
  • A supplier trying to set the minimum resale price.
  • Exclusive supply, bundling, loyalty or market-allocation arrangements that may affect competition.
  • Competitor collaboration, industry groups or information exchanges.
  • Conduct by a business with substantial market power that may substantially lessen competition.

Preserve the facts and pause avoidable commitments.

Record who is involved, the exact words or proposal, products, customers, markets, timing and business rationale. Do not casually edit or destroy relevant records. Obtain specialist advice before giving assurances, implementing a sensitive arrangement or continuing a competitor discussion.

Questions to ask

Focus on the decision and the evidence.

  1. 01

    Which customers, competitors, suppliers or markets are affected?

  2. 02

    What representation, agreement or conduct needs review?

  3. 03

    What evidence and specialist input are required before action?

Primary sources

Check the controlling material.

Recommended training

WC01Watchdog PRO certificate

Watchdog PRO Certificate: Compliance Officer

Build a practical foundation for recognising, recording and escalating consumer and competition compliance risks.

Most relevant course moduleThe Australian and New Zealand Regulatory Environment
  • Map obligations, responsibilities and decision rights
  • Build practical controls, registers and evidence records
  • Recognise warning signs and prepare structured escalations
Self-paced online8-12 hoursA$1,950 per learner · GST included
This course is in development. Register your interest from the course page and Watchdog will contact you when enrolment opens.

Practical support

Apply the guidance to your facts.

Identify the exact product, claim, customer journey, supplier, legal entity or process involved. Preserve the information that supports the current position, record unresolved facts, assign an owner and confirm the point at which specialist review is required.

Need help applying this?

Tell us how this issue affects your organisation and receive a tailored recommendation for the most useful next step.

Important information

Check the current position.

This resource is general information, not legal advice. Laws, official guidance and proposals can change. Do not rely on a title or summary alone to decide whether a requirement applies to a particular entity, product or activity.

Build the capability

Turn this guidance into practical skills with Compliance Officer.

Continue with the The Australian and New Zealand Regulatory Environment module, or ask Watchdog for tailored support with a current issue.