Price and savings claims
Review comparison prices, discount mechanics, evidence periods and the overall customer impression.
Specialist service
Pricing, promotions and advertising claims
Pre-launch reviews and practical controls for prices, discounts, promotions, product claims, testimonials, influencers and sustainability messaging.
Who this is for
Specialist support, shaped around the decision.
- Marketing and brand teams
- Ecommerce teams
- Merchandise and pricing teams
- Legal and compliance reviewers
How we can help
Clear scope. Practical action. Useful records.
We focus on the facts, evidence and decisions your team needs to move forward responsibly.
Campaign and creative review
Assess headlines, qualifications, landing pages, imagery and terms before publication.
Product and performance claims
Match each claim to suitable evidence and identify claims that need to change or be qualified.
Environmental and ethical claims
Define the represented scope and test whether the available evidence supports it.
Our approach
A focused path from question to action.
- 01
Map every claim
We identify express and implied messages across the full campaign.
- 02
Test substantiation
We examine the quality, scope and currency of supporting evidence.
- 03
Approve, amend or hold
Your team receives a clear recommendation and approval conditions.
Choose how to engage
Use the service once - or build the capability around it.
Address a defined priority.
Receive a tailored recommendation, clear scope and transparent fee for the outcome your team needs.
Request a tailored proposal →Make recurring support easier.
Compare membership options when this issue is part of a wider stream of recurring work.
Compare memberships →Build consistent decisions.
Explore role-based courses and corporate training for the people responsible for this work.
Explore training →Common questions
What teams usually ask.
How early should we involve Watchdog?
Ideally before creative and technical decisions are locked in. We can also review a near-final campaign when timing is tight.
Can you review a complete website journey?
Yes. We can assess product pages, cart and checkout, subscriptions, delivery messaging, terms and post-purchase information.
Do you provide an approval record?
Where included in scope, we provide a concise record of the material reviewed, findings, conditions and next actions.
Tailored support
Let’s find the right way forward.
Tell us what your team needs to achieve. We will recommend a focused approach, explain what is included and provide a transparent fee before you decide.