Specialist service

Pricing, promotions and advertising claims

Pre-launch reviews and practical controls for prices, discounts, promotions, product claims, testimonials, influencers and sustainability messaging.

Pricing, promotions and advertising claims support from Watchdog Compliance

Who this is for

Specialist support, shaped around the decision.

  • Marketing and brand teams
  • Ecommerce teams
  • Merchandise and pricing teams
  • Legal and compliance reviewers

How we can help

Clear scope. Practical action. Useful records.

We focus on the facts, evidence and decisions your team needs to move forward responsibly.

01

Price and savings claims

Review comparison prices, discount mechanics, evidence periods and the overall customer impression.

02

Campaign and creative review

Assess headlines, qualifications, landing pages, imagery and terms before publication.

03

Product and performance claims

Match each claim to suitable evidence and identify claims that need to change or be qualified.

04

Environmental and ethical claims

Define the represented scope and test whether the available evidence supports it.

Our approach

A focused path from question to action.

  1. 01

    Map every claim

    We identify express and implied messages across the full campaign.

  2. 02

    Test substantiation

    We examine the quality, scope and currency of supporting evidence.

  3. 03

    Recommend changes and conditions

    Your team receives a clear compliance recommendation, any conditions and the supporting reasons.

Choose how to engage

Use the service once - or build the capability around it.

Common questions

What teams usually ask.

How early should we involve Watchdog?

Ideally before creative and technical decisions are locked in. We can also review a near-final campaign when timing is tight.

Can you review a complete website journey?

Yes. We can assess product pages, cart and checkout, subscriptions, delivery messaging, terms and post-purchase information.

Do you provide an approval record?

Where included in scope, we provide a concise record of the material reviewed, findings, conditions and next actions.

Important information

Compliance support. Your organisation’s decision.

Watchdog Compliance is a regulatory compliance consultancy, not a law practice. Our assessments, findings and recommendations are professional compliance opinions based on the agreed scope, information and assumptions available, and sources current at the date of the work. They are not legal advice or legal opinions and do not guarantee compliance, regulator acceptance or any particular outcome.

Your organisation remains responsible for checking the information it provides, considering our recommendations, obtaining legal, technical, testing or other specialist advice where appropriate, and making and implementing its final decisions.

Read the service and reliance terms →

Tailored support

Let’s find the right way forward.

Tell us what your team needs to achieve. We will recommend a focused approach, explain what is included and provide a transparent fee before you decide.