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PROTECT YOUR BUSINESS.
GROW WITH CONFIDENCE.

Watchdog Compliance | the trusted name in compliance | Est. 2003

25+ Years  experience

Satisfied Clients

Areas of Compliance Expertise

WC Academy Learners

Some of our valued clients

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An expert team of lawyers and compliance  professionals - at your fingertips!

From ongoing membership support and project work, to expert consultations and tailored team training, we provide practical, commercial compliance guidance.

Consumer Law & ACL Compliance

Practical support with refunds, warranties, customer terms, sales practices, complaints and consumer guarantees.

Pricing, Promotions & Advertising Claims

Review of campaigns, discount claims, RRP pricing, urgency messaging, testimonials and promotional mechanics.

Product Safety Compliance

Guidance on mandatory standards, product bans, warnings, labels, supplier evidence and safety obligations.

Product Recalls & Incident Response

Practical support for product incidents, safety complaints, recalls, regulator notices and customer communications.

Website & Ecommerce Reviews

Compliance reviews of websites, product pages, checkout flows, landing pages, customer journeys and online claims.

Privacy, Spam & Data Governance

Support with privacy notices, consent flows, email and SMS marketing, customer data handling and breach readiness.

And more...

Choose the Watchdog Compliance membership that is right for your business.

#Ask | #Review | #Learn | #Comply

Practical legal and compliance support for your business through an affordable monthly membership. Experienced lawyers and compliance specialists, whenever you need them.

How we can help you

Watchdog Compliance helps businesses manage legal and compliance risk with practical advice, specialist expertise and ongoing support from experienced lawyers and compliance professionals.
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Unmatched Compliance Expertise

We support retailers, ecommerce businesses, importers, marketplaces, product brands, in-house teams and law firms with focused legal and compliance guidance.

Practical, Commercial Advice

We turn complex obligations into clear recommendations, wording changes, risk ratings, checklists and action plans your team can use straight away.

Responsive Support When It Matters

We help with time-sensitive reviews, product issues, complaints, campaigns, supplier concerns and regulator contact, so decisions can be made calmly and quickly.

Tools, Training and Ongoing Support

We build stronger compliance capability through templates, training, workflows, supplier registers, product safety tools and ongoing membership support.

Watchdog has been an invaluable partner in strengthening our compliance practices at Adore Beauty. Their expertise and commitment to supporting our team have made a real impact, helping us navigate complex compliance requirements with confidence. The training they provide is practical, engaging, and tailored to our needs, ensuring our team stays informed and prepared. They are always available to provide guidance, whenever we need it. It’s a brilliant partnership, and we highly recommend Watchdog to any business looking for trusted compliance support.

MILLY GUNN, LEARNING AND TALENT LEAD, ADORE BEAUTY



Watchdog compliance supports Pillow Talk in navigating the often-complex compliance landscape. Their regular updates and expert guidance, tailored to our specific sector, ensure we are kept up to date with ever-changing regulations. Their easy-to-understand training modules and customised training ensures effective and consistent compliance measures across our departments and wider business. 

 

KATE SPENCER - CHIEF EXECUTIVE OFFICER, PILLOW TALK
Working with Watchdog has been a transformative experience for Lorna Jane. Their expertise has empowered our team with the confidence to navigate ESG communications and consumer law with clarity and purpose. Their training sessions are insightful, practical, and tailored to our business, helping us refine our compliance approach and strengthen internal awareness.

More than just providing guidance, Watchdog has helped us embed compliance into our everyday decision-making, ensuring we stay proactive rather than reactive. Their ongoing support and expert advice have been invaluable, and we highly recommend them to any business looking to enhance their compliance practices.


AMY GILLETT - HEAD OF CUSTOMER - LORNA JANE

Our services work like an extension of your team

Your team can ask questions, request reviews, solve problems and access specialist compliance advice whenever it is needed. We help businesses make better decisions every day - not just when issues arise.

Practical advice. Real-world experience.

From consumer law, product safety and privacy to pricing, supplier due diligence, marketing, AI and regulator readiness, our advice is practical, commercial and designed for businesses that sell products and services.

Systems that keep compliance under control

Track supplier evidence, product files, test reports, SDS/MSDS, product images, artwork, packaging and labelling, category rules, mandatory standards, approvals, risk ratings, recalls, regulator records and compliance actions through practical workflows designed for retailers, importers and product brands.

Choose the support that's right for you

Start with Watchdog Access, Watchdog Shield, Watchdog Product Shield, Watchdog Command or a fixed-scope review. We’ll help you choose the right level of support for your business now, and adjust it as your products, channels, team and compliance needs grow.

Frequently asked questions

What is Watchdog Compliance Membership and how is it different from a traditional law firm or consultant?

Watchdog Compliance Membership gives your business ongoing access to specialist compliance support across consumer law, product safety, privacy, marketing, supplier due diligence and regulatory obligations. Unlike a traditional hourly legal model, membership is designed to help you identify and resolve compliance issues early, before products launch, campaigns go live or problems escalate. We focus on practical, commercially focused advice that helps your team make better day-to-day decisions rather than simply producing legal documents.

What types of businesses is Watchdog Compliance Membership best suited to?

Our services and memberships are designed for businesses that sell, supply, source, market or compare consumer products and services. We work with retailers, ecommerce businesses, wholesalers, importers, distributors, online marketplaces, comparison websites, product brands, subscription businesses, franchisors, in-house legal and compliance teams and law firms requiring specialist support.  We are also very flexible and encourage you to get in touch to discuss how we may be able to assist your business.

What is included in Watchdog Compliance Membership?

Depending on your membership tier, support can include compliance advice, website and campaign reviews, Australian Consumer Law guidance, product safety reviews, supplier evidence assessments, privacy and spam compliance, advertising and environmental claims reviews, recall and incident support, policies, customer communications, AI governance, training, templates, checklists and ongoing compliance updates. The scope is tailored to your business and agreed when your membership begins.

What is not included in membership?

Membership covers ongoing compliance support within an agreed scope. It does not generally include litigation, court proceedings, major investigations, laboratory testing, engineering certification, international legal advice, full recall execution or large compliance transformation projects. These matters can still be undertaken under a separate scope where appropriate.

Is membership right for my business, or should I start with a one-off project?

If you have a single issue, such as a website review, product safety assessment or privacy review, a fixed-scope project may be the best starting point - we are here to help with whatever you need!

What happens during the initial consultation?

We'll get to know your business, products, suppliers, sales channels, current challenges, priorities and timeframes. We'll then recommend the most practical next step, whether that's the appropriate membership tier, a Product Safety Compliance Hub implementation or a fixed-scope review.

Can Watchdog review our website, marketing campaigns and customer journey before launch?

Yes. We regularly review websites, product pages, checkout journeys, pricing, promotions, subscriptions, warranties, returns, reviews, influencer campaigns, privacy notices, consent processes and customer communications before they go live. Reviews can be conducted using live websites, staging sites, draft pages, screenshots or campaign materials.

Can Watchdog help with product safety and mandatory standards?

Yes. We help identify applicable mandatory standards, product bans, labelling and warning requirements, supplier evidence gaps and product safety risks. We review test reports, supplier documentation, artwork, SDS/MSDS, instructions and product information to help businesses determine whether products are ready for sale or require further evidence.

What is the Product Safety Compliance Hub?

The Product Safety Compliance Hub is Watchdog's managed product compliance workflow for businesses managing large product ranges. It tracks supplier evidence, test reports, artwork, approvals, risk ratings, outstanding actions, regulatory updates and recall records, helping buying, quality, legal and compliance teams manage product approvals more effectively.

Can Watchdog help with product incidents, recalls and regulator enquiries?

Yes. We assist with product incidents, customer complaints, injury reports, recalls, regulator enquiries and compliance investigations. This can include risk assessments, regulator communications, customer notices, action plans, recall documentation and practical advice on managing the issue appropriately.

Can Watchdog help with privacy, spam, customer data and AI compliance?

Yes. We advise on privacy policies, collection notices, consent processes, email and SMS marketing, cookies, tracking technologies, loyalty programs, data retention, AI governance, vendor management and data breach preparedness. We help businesses manage customer data responsibly while supporting effective marketing and digital operations.

Can Watchdog review environmental, sustainability and other marketing claims?

Yes. We review advertising claims relating to environmental sustainability, recycled content, ethical sourcing, country of origin, product performance, certifications, animal welfare and other product claims. We assess what consumers are likely to understand from the claim and whether appropriate evidence supports it.

Can Watchdog help with supplier compliance, modern slavery and responsible sourcing?

Yes. We assist businesses with supplier due diligence, supplier questionnaires, contractual clauses, evidence requests, modern slavery compliance, illegal logging obligations, responsible sourcing programs and ongoing supplier compliance frameworks.

Does Watchdog provide training, templates and practical compliance tools?

Yes. Membership may include live training, online learning, practical workshops, compliance templates, supplier questionnaires, website review checklists, recall readiness tools, privacy and spam guidance, environmental claims checklists and other resources designed to help your team apply compliance requirements consistently.

Can Watchdog work with our existing lawyers or advisers?

Absolutely. We frequently work alongside in-house legal teams, external law firms, consultants, agencies and quality teams, providing specialist expertise in consumer law, product safety, privacy, regulatory compliance and related areas without replacing your existing advisers.

Can Watchdog help with board or executive reporting?

Yes. We prepare practical compliance dashboards, executive summaries, action plans, risk registers and board-ready reports that clearly communicate compliance risks, regulatory developments, product safety issues and the progress of compliance initiatives.

Can membership cover multiple brands, websites or business units?

Yes. Membership can be tailored to support multiple brands, websites, product ranges or business units. The agreed scope will reflect the size and complexity of your business to ensure support remains practical and responsive.

Will our information be kept confidential?

Yes. Confidentiality is covered by our engagement terms. We regularly work with sensitive commercial information, supplier records, product evidence, regulatory correspondence and internal risk assessments, and handle that information appropriately and confidentially.

Does Watchdog support businesses outside Australia?

Our primary focus is Australian and New Zealand compliance, with extensive experience supporting businesses operating across those regions but we assist clients with meeting requirements all over the world.

How do we get started?

Simply contact us and tell us a little about your business, your products or services and the issue you'd like assistance with. Whether you need ongoing membership, a Product Safety Compliance Hub implementation or a one-off review, we'll recommend the most practical solution for your business.

Flagship Services

Our flagship services give businesses practical, high-impact support in the areas where compliance risk most often affects products, customers, suppliers and growth.

Watchdog Compliance Membership

Access regular specialist legal and compliance support across consumer law, product safety, product recalls, privacy, spam, marketing and advertising claims, website and ecommerce reviews, supplier due diligence, responsible sourcing, training, risk assessments and regulator response issues.

Benefit:
Practical guidance when questions arise, with a more predictable support model for busy teams.

Product Safety Compliance Hub

The Product Safety Compliance Hub is a managed product compliance system that helps businesses track product approvals, supplier evidence, test reports, safety data sheets, labelling checks, warning requirements, mandatory standards, product images, escalation notes and safety records in one practical workflow.

Benefit:
Clearer product decisions, better evidence records and fewer last-minute compliance surprises.

Regulator Response & Compliance Programs

Support for businesses responding to regulator enquiries, s87B undertakings, court ordered compliance programs, investigations, corrective actions and evidence requirements.

Benefit:
Helps your team respond appropriately, keep better records and turn regulator obligations into practical actions.

Training, Workshops & WC Academy

In-person workshop, online learning screen or team training sessions. Build practical compliance capability through tailored face-to-face, online and LMS-integrated training programs.

Benefit:
Helps staff recognise risks earlier, make better decisions and apply compliance rules day to day.

How to work with Watchdog

We can provide the practical solutions that you need.

1. Tell us what you need.

Send us a short summary of your issue, project, product, campaign, supplier question or compliance concern.

3. We Review & Advise 

We provide clear recommendations, wording changes, risk notes, templates, registers, training or practical action plans your team can use.

2. We Recommend.

We review what you need and suggest the most practical next step.

4. Your Team Moves Forward 

You receive clear next steps, better records and support that helps your business make faster, informed compliance decisions.

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