Find the workable selling route
We assess the marketplaces you are considering, how seller access works and whether an application, selection process or invitation may be required.
Marketplace expansion
Marketplace Launch Compliance Service
Expand your business without managing the compliance maze. Tell us about the products you want to sell and the marketplaces you are considering. Watchdog will manage the compliance pathway, work out what is required and help resolve the gaps - allowing you to concentrate on growing your business.
Australia and New ZealandMarketplace-specific pathwayFixed-fee quoteClear next actions
Who this is for
For businesses that want to expand without getting lost in marketplace rules.
The service is designed for businesses considering a new marketplace, a new product category or entry into Australia or New Zealand. It is also suitable when an application, listing or compliance request has stalled and the next step is unclear.
- Australian and New Zealand businesses expanding to a new marketplace
- Overseas brands entering Australia or New Zealand
- Suppliers, importers, retailers and product brands
- Teams dealing with an application, listing restriction or compliance request
What Watchdog handles
One service to deal with the marketplace compliance problem.
Before you invest in stock, make sure the marketplace route is workable. We investigate the proposed route, identify what is required and turn scattered platform and product requirements into an ordered plan.
Check the product and market requirements
We identify relevant product-category restrictions and Australian or New Zealand compliance requirements for the proposed route.
Review what you have
We examine the information, evidence and operational arrangements available and identify what is missing or needs to be fixed first.
Prepare for the next step
We help organise the compliance information needed to apply, list or respond to a marketplace request, with clear remaining actions.
Clear boundaries
We manage the pathway. The marketplace makes the final platform decision.
Watchdog handles the agreed compliance work and helps resolve the gaps so your team does not have to work through scattered rules alone.
- Provide accurate product, supplier and business information
- Make products and existing evidence available for review
- Complete any testing, certification, registration or approval that is identified
- Retain responsibility for commercial decisions, stock commitments and marketplace submissions
How it works
Tell us about the products you want to sell. We handle the compliance work.
The enquiry form gathers the basics we need to assess the proposed route and prepare the right scope.
- 01
Tell us about your products and plans
Identify the products, proposed marketplaces and whether you want to sell in Australia, New Zealand or both.
- 02
Receive a fixed-fee quote
We confirm what Watchdog will handle, what we need from you, the timeframe and the fixed fee before work starts.
- 03
We manage the pathway
We investigate the route, determine the requirements, review the evidence and help deal with the gaps.
- 04
Expand with a clear plan
You receive the compliance information prepared for the application or listing and an ordered list of any remaining actions.
Choose how to engage
Use the service once - or build the capability around it.
Address a defined priority.
Receive a tailored recommendation, clear scope and transparent fee for the outcome your team needs.
Request a marketplace quote →Make recurring support easier.
Compare membership options when this issue is part of a wider stream of recurring work.
Compare memberships →Build consistent decisions.
Explore role-based courses and corporate training for the people responsible for this work.
Explore training →Common questions
What teams usually ask.
Do we need to know which marketplace requirements apply before contacting Watchdog?
No. Tell us about the products you want to sell, the marketplaces you are considering and your intended markets. Identifying the requirements is part of the service.
When should we contact Watchdog?
Ideally before ordering or shipping stock, applying for a seller account or attempting a listing. We can also help when an application, listing or compliance request is already underway.
Does Watchdog guarantee marketplace acceptance?
No. Watchdog manages the compliance pathway within the agreed scope, but the marketplace controls final seller approval, listing acceptance and platform access.
Does the service include product testing or certification?
We identify testing, certification, registration or specialist approval that may be required. Third-party costs are separate unless they are expressly included in the quote.
Important information
Compliance support. Your organisation’s decision.
Watchdog Compliance is a regulatory compliance consultancy, not a law practice. Our assessments, findings and recommendations are professional compliance opinions based on the agreed scope, information and assumptions available, and sources current at the date of the work. They are not legal advice or legal opinions and do not guarantee compliance, regulator acceptance or any particular outcome.
Your organisation remains responsible for checking the information it provides, considering our recommendations, obtaining legal, technical, testing or other specialist advice where appropriate, and making and implementing its final decisions.
Read the service and reliance terms →Marketplace enquiry
Tell us about the products you want to sell.
Answer a few practical questions about your business, products and marketplace plans. We will use the information to assess the work and prepare the right scope.