WC12 · Watchdog PRO certificate
Direct Marketing Professional
Practical AU/NZ training for CRM, loyalty, email, SMS, telemarketing and direct-marketing professionals responsible for consent, sender identity, unsubscribe, customer data and campaign controls.
Suitable for
Built for the decisions in your role.
- People who make, review or support compliance decisions in this role
- Retail, ecommerce, product, supplier and consumer-facing organisations
- Professionals working across Australia and New Zealand
Learning outcomes
What you will be able to do.
- Map channels, recipients and jurisdiction
- Assess consent, sender identity and unsubscribe
- Control acquired lists, agencies and platforms
- Apply pre-send and incident-response controls
Course content
A practical, role-based pathway.
- Map the Message, Channel, Recipient and Jurisdiction
- Consent and Permission
- Sender Identification, Contact Details and Unsubscribe
- Service, Transactional and Mixed-Purpose Messages
- Acquired Lists, Agencies, Platforms and Address Harvesting
- Telemarketing, Do Not Call and SMS Sender-ID Controls
- Privacy, Customer Data and Preference Management
- Campaign Operations and Incident Response
- New Zealand and International Boundaries
- Direct Marketing Capstone
Practical resources
Tools to support the work.
- Direct Marketing Decision Tree
- Consent Evidence Register
- Pre-Send Compliance Checklist
- Unsubscribe and Suppression Procedure
- Vendor/List Due Diligence Checklist
- Direct Marketing Incident Workflow
Assessment
Applied knowledge, not passive attendance.
Complete every compulsory module and required elective, then achieve at least 80% in the final graded assessment. Two attempts are permitted before individual review and a documented learning plan.
Credential
Watchdog PRO certificate
This industry-developed professional certificate confirms successful completion of practical, role-based training provided by Watchdog Compliance. It is not nationally recognised training, an AQF qualification, an NZQA-approved qualification, regulator approval, legal advice or technical product certification.
Pricing
Choose individual or team access.
Individual checkout will link directly to LearnWorlds when enrolment opens. Team access is established separately so an organisation can allocate learning and monitor progress. Client-specific adaptation, bespoke translation, SCORM licensing for a client's own LMS and facilitated workshops are quoted separately unless expressly included.
Status
In development.
This course is being prepared for review and is not yet open for enrolment. Register your interest and Watchdog Compliance will contact you when access opens.
Important information
Scope and limitations.
This training provides general, practical compliance education. It is not legal advice, technical product certification or a substitute for advice on the facts of a specific matter. Requirements may change and additional specialist review may be necessary.
Choose your enrolment route
Build capability with Direct Marketing Professional.
Register one learner, or plan a team rollout with corporate pricing, allocation and progress monitoring.