WC05 · Watchdog PRO certificate
Marketing Professional
Practical compliance training for marketing, brand, campaign and creative professionals who need to substantiate claims, manage pricing and promotion risks and obtain the right approvals before publication.
Suitable for
Built for the decisions in your role.
- People who make, review or support compliance decisions in this role
- Retail, ecommerce, product, supplier and consumer-facing organisations
- Professionals working across Australia and New Zealand
Learning outcomes
What you will be able to do.
- Assess the overall impression of marketing
- Build claim and pricing evidence files
- Review promotions, influencers and digital journeys
- Apply approval, monitoring and escalation controls
Course content
A practical, role-based pathway.
- The Marketing Professional's Compliance Role
- Claim Substantiation and Evidence Files
- Pricing, Discounts and Savings Claims
- Promotions, Competitions, Urgency and Availability
- Product, Performance, Health and Origin Claims
- Environmental, Sustainability and Ethical Claims
- Reviews, Testimonials, Influencers and Endorsements
- Digital, Social and AI-Generated Marketing
- Fine Print, Disclaimers, Terms and Customer Journeys
- Campaign Approval, Monitoring and Capstone
Practical resources
Tools to support the work.
- Marketing Claims Checklist
- Claim Evidence Register
- Pricing Evidence File Checklist
- Promotion Approval Record
- Influencer and Review Checklist
- Campaign Hold/Escalate Decision Tool
Assessment
Applied knowledge, not passive attendance.
Complete every compulsory module and required elective, then achieve at least 80% in the final graded assessment. Two attempts are permitted before individual review and a documented learning plan.
Credential
Watchdog PRO certificate
This industry-developed professional certificate confirms successful completion of practical, role-based training provided by Watchdog Compliance. It is not nationally recognised training, an AQF qualification, an NZQA-approved qualification, regulator approval, legal advice or technical product certification.
Pricing
Choose individual or team access.
Individual checkout will link directly to LearnWorlds when enrolment opens. Team access is established separately so an organisation can allocate learning and monitor progress. Client-specific adaptation, bespoke translation, SCORM licensing for a client's own LMS and facilitated workshops are quoted separately unless expressly included.
Status
In development.
This course is being prepared for review and is not yet open for enrolment. Register your interest and Watchdog Compliance will contact you when access opens.
Important information
Scope and limitations.
This training provides general, practical compliance education. It is not legal advice, technical product certification or a substitute for advice on the facts of a specific matter. Requirements may change and additional specialist review may be necessary.
Choose your enrolment route
Build capability with Marketing Professional.
Register one learner, or plan a team rollout with corporate pricing, allocation and progress monitoring.