Australia · Digital marketing, spam and privacy
ACMA priorities lift scrutiny on spam, telco sales and cancellation controls
This does not change the law. ACMA’s priorities increase practical scrutiny of branded SMS scams, spam and telemarketing harms, vulnerable-customer telco sales controls and cancellation friction.
What this means
Understand the practical effect.
This does not change the law. ACMA’s priorities increase practical scrutiny of branded SMS scams, spam and telemarketing harms, vulnerable-customer telco sales controls and cancellation friction.
What to do
Turn the update into action.
Recheck consent, sender identification, unsubscribe, suppression, call-time and cancellation controls before campaigns or subscription-style customer journeys go live.
Official source
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.