Australia · Marketing and promotions
Tree Day Tuesday case tests the evidence behind cause-linked promotions
The ACCC has commenced proceedings alleging that Grill’d overstated the donations and environmental contribution connected with its Tree Day Tuesday promotion, including representations that $1 from every Tuesday burger purchase would be donated towards tree planting. The allegations have not been determined by the Court.
What this means
Understand the practical effect.
The ACCC has commenced proceedings alleging that Grill’d overstated the donations and environmental contribution connected with its Tree Day Tuesday promotion, including representations that $1 from every Tuesday burger purchase would be donated towards tree planting. The allegations have not been determined by the Court.
What to do
Turn the update into action.
Treat a charity, donation or environmental promotion as a measurable representation. Define the trigger, amount, exclusions, recipient, timing and environmental outcome before launch, and reconcile the published claim to transaction and payment evidence.
- Write the exact customer-facing promise before approval, including eligible products, dates, channels, members, caps, deductions and recipient.
- Obtain agreement from the charity or environmental partner and evidence supporting the way the intended outcome is described.
- Configure point-of-sale and ecommerce data so eligible transactions can be reconciled to the amount calculated and paid.
- Remove or correct campaign content when conditions or outcomes change and retain approvals, calculations, invoices, receipts and public corrections.
Official sources
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.