New Zealand · Marketing and promotions
New Zealand regulator prioritises online sales, pricing and promotions
This does not change the law. The Commerce Commission has identified online sales conduct, accurate pricing and promotions, and misleading savings or urgency as 2026–27 enforcement priorities.
What this means
Understand the practical effect.
This does not change the law. The Commerce Commission has identified online sales conduct, accurate pricing and promotions, and misleading savings or urgency as 2026–27 enforcement priorities.
What to do
Turn the update into action.
Review online journeys for fake reviews, unsupported scarcity or social-proof claims, drip pricing and subscription friction, and retain evidence for every price, saving and urgency claim.
Official source
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.