Price comparisons and savings claims
An evidence-led review for was/now, percentage-off, reference-price, RRP and other savings claims.
Compliance resource topic
Advertising, Pricing & Marketing
Pricing evidence, savings claims, promotions, advertising and customer-facing representations.
10 free resources
Online sales, pricing and promotions: 2026–27 review checklist
Practical guidance on online sales, pricing and promotions: 2026–27 review checklist, with a July 2026 explanation, business checklist and evidence questions.
Sale pricing and returns wording: retail campaign review
Practical guidance on sale pricing and returns wording: retail campaign review, with a June 2026 explanation, business checklist and evidence questions.
Reviews and commercial relationships: disclosure guide
Practical guidance on reviews and commercial relationships: disclosure guide, with a June 2026 explanation, business checklist and evidence questions.
Pricing-system errors: correction and remediation checklist
Practical guidance on pricing-system errors: correction and remediation checklist, with a June 2026 explanation, business checklist and evidence questions.
Reference prices: sequencing and evidence checklist
Practical guidance on reference prices: sequencing and evidence checklist, with a May 2026 explanation, business checklist and evidence questions.
Savings and countdown claims: evidence checklist
Practical guidance on savings and countdown claims: evidence checklist, with a April 2026 explanation, business checklist and evidence questions.
Peak-event promotions: urgency, exclusions and ‘up to’ claims
Practical guidance on peak-event promotions: urgency, exclusions and ‘up to’ claims, with a April 2026 explanation, business checklist and evidence questions.
Influencer identity and reviews: authenticity checklist
Practical guidance on influencer identity and reviews: authenticity checklist, with a March 2026 explanation, business checklist and evidence questions.
Retail pricing and digital sales: enforcement-priority review
Practical guidance on retail pricing and digital sales: enforcement-priority review, with a February 2026 explanation, business checklist and evidence questions.
General information only. Check current requirements and seek advice for your specific facts.
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