Australia · Marketing and promotions
Australian regulator priorities reinforce retail pricing and digital-sales scrutiny
This does not change the law. The ACCC’s priorities increase practical scrutiny of misleading retail pricing, manipulative digital practices, harmful cancellation terms and product-safety compliance.
What this means
Understand the practical effect.
This does not change the law. The ACCC’s priorities increase practical scrutiny of misleading retail pricing, manipulative digital practices, harmful cancellation terms and product-safety compliance.
What to do
Turn the update into action.
Prioritise evidence-backed price claims, test digital sales and cancellation journeys, and confirm applicable mandatory-standard evidence before launch.
Official source
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.