Australia · Marketing and promotions
ACCC Black Friday sweep flags urgency, exclusions and ‘up to’ claims
The ACCC reported concerns after reviewing about 50 retailers and commenced investigations. The regulator’s concerns are not findings that any identified business contravened the law.
What this means
Understand the practical effect.
The ACCC reported concerns after reviewing about 50 retailers and commenced investigations. The regulator’s concerns are not findings that any identified business contravened the law.
What to do
Turn the update into action.
Check that urgency is real, exclusions are prominent, ‘up to’ claims reflect a meaningful product range and comparison prices are supported before peak-event campaigns launch.
Official source
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.