Australia · Marketing and promotions
Coles liability finding reinforces genuine reference-price sequencing
The Federal Court found 13 of 14 sample ‘Down Down’ tickets misleading following temporary price increases. Penalty and final-order status must be checked separately before being quoted.
What this means
Understand the practical effect.
The Federal Court found 13 of 14 sample ‘Down Down’ tickets misleading following temporary price increases. Penalty and final-order status must be checked separately before being quoted.
What to do
Turn the update into action.
Test the complete price sequence and duration behind every savings or reduced-price message, and retain SKU-level evidence supporting the represented comparison.
Official source
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.