Australia · Marketing and promotions
Hismile notices reinforce disclosure of employee and commercial relationships
The ACCC issued infringement notices over allegedly misleading social videos involving employee portrayals and a performance claim. Payment of a notice is not an admission.
What this means
Understand the practical effect.
The ACCC issued infringement notices over allegedly misleading social videos involving employee portrayals and a performance claim. Payment of a notice is not an admission.
What to do
Turn the update into action.
Disclose employee, influencer and commercial relationships clearly and retain suitable evidence for product-performance claims before content is posted or amplified.
Official source
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.