Australia · Marketing and promotions
Tomsem notices focus on influencer identity and review authenticity
The ACCC issued infringement notices over allegedly misleading influencer reviews. Payment of the notices is not an admission that the law was contravened.
What this means
Understand the practical effect.
The ACCC issued infringement notices over allegedly misleading influencer reviews. Payment of the notices is not an admission that the law was contravened.
What to do
Turn the update into action.
Make reviewer identity, incentives and commercial relationships clear, and prevent scripts or editing from creating the impression of an independent customer experience.
Official source
Check the controlling material.
Practical support
Apply this update to your business.
Confirm the products, customer journeys, claims, suppliers or processes affected, then identify the evidence, ownership and timing needed for a defensible response.
Watchdog can assess the update against your circumstances and recommend the most useful next step.
Important information
Check the current position.
This update is general information, not legal advice. Laws, official guidance and proceedings can change. Check the current source and your specific facts before acting.